With the development of the Internet, consumer finance has emerged in China, and immediate consumption finance is one of the leading enterprises, providing a series of easy and fast-track lending products. So, what does consumer finance do now? This paper will be analysed from several angles。

What does consumer finance do now

I. What is consumer finance now

Consumer finance at once, a consumer finance brand under the Ali Baba banner, was established in 2014 to meet the financial services needs of micro-enterprises and individual users. Its main business is to provide services such as micro-credit, credit card repayments, self-use phased consumption and investment property, and to help users achieve the goal of “pay and pay immediately”。

What are the characteristics of consumer finance at once

1. Inclusive finance: Immediate consumption finance provides more inclusive financial services for micro-enterprises and individual users who do not have access to traditional financial services。

2. Efficiency and speed: Immediate consumer finance has a well-developed wind-control system and technical support that allows for rapid clearance and disbursement of funds and allows users to obtain financial support more quickly。

3. Individualized services: Immediate consumer finance provides individualized services based on the credit ratings of users and the history of borrowing, such as flexible repayment modalities and upscaling。

What are the advantages of immediate consumption finance

1. Low borrowing thresholds: The lending thresholds for immediate consumption finance are lower than those for traditional financial institutions, facilitating the borrowing needs of many micro-enterprises and individual users。

Simplified process: The loan process for the immediate consumption of financial resources is very simple, and applications require only identification and bank card information, increasing user accessibility。

3. Rapid lending: Immediate consumer finance has a well-developed wind-control system and technical support that allows for rapid clearance and disbursement, which greatly improves the efficiency of users ' use of funds。

IV. What else needs to be improved in the immediate consumption of finance

1. Excess interest rates: interest rates on immediate consumer finance are generally higher than those of traditional banks and need to be adjusted within reasonable limits。

2. Risk control: The risk in the consumer financial sector is very high and immediate consumption finance needs to continue to improve its own wind control system and reduce the risk of borrowing。

3. User privacy protection: Consumer finance involves a large number of user personal information, and immediate consumer finance needs to enhance user privacy protection against disclosure。